Zestia Greek Street Food
Every aspect of Zestia's brand was developed to reflect its bold personality. Inspired by streetwear culture and designed for a Gen Z audience, the creative approach blends gritty visuals, playful storytelling, and an unmistakable brand voice to create a social presence that feels energetic, memorable, and unapologetically itself.
SCOPE: CONTENT STRATEGY, ART DIRECTION, EDITING, PHOTOGRAPHY, VIDEO, INFLUENCER CAMPAIGN MANAGEMENT
IN COLLABORATION WITH MODISH CREATIVE
WHERE IT WAS FEATURED:
TikTok
Influencer channels
the results
〰️
the results 〰️
OVERVIEW:
Personified the brand as a distinct character: he’s funny, cool, and in on the joke. Used that identity to serve as the foundation for all creative and copy decisions
Wrote captions and copy across platforms, developing, refining, and maintaining Zestia's brand voice — written for a young audience and rooted in the character we built
THE COPY:
"gyro maxing is a lifestyle and we're the headquarters 🏛️"
“best gyros in metro detroit and we have the receipts 🧾”
“the energy i bring to the function 🧀”
“we dare you to find a better gyro 👀”
“we are once again discussing fresh pressed pita 🫡”
Wove in local SEO keywords organically so it served the algorithm without disrupting the brand tone
Managed organic and paid social across Meta platforms
LET’S TALK NUMBERS:
Drove 8.1 million views across Instagram and Facebook in a single quarter
Managed influencer partnerships that generated 3M+ views
700+ followers gained in one quarter
12% year-over-year sales reported by the client — notable in a market where competitors are down
reels + videos
(01)
“the spicy feta whispering secrets to me”
One bite and his soul left his body. A playful, cinematic take on how good their food really is.
ROLE: concept / filming / editing / caption
(02)
Zestia founder breaks down their signature Americano gyro and the story behind their 10 years of serving the best gyros in Metro Detroit. Paired with high-quality food visuals and laid-back soundtrack, gives the brand a youthful, approachable feel without trying too hard.
The art of the gyro
“a decade later a we’re still serving up the best gyros in metro detroit. this is the americano 🔥”
ROLE: concept / outreach / producing / filming / editing
(03)
Food content is balanced throughout Zestia's social strategy to keep the feed product-driven while maintaining the brand's energetic, bold personality.
Loaded fry bowl
“this video smells insane.crispy golden fries under a full stack of your favorite Zestia toppings. that's the loaded fry bowl 🍟😮💨🤤”
ROLE: concept / filming / editing / caption
(04)
Pass the Pita with Sada Baby
32.7k
117
28
comments
555
likes
A mini-series inspired by interview formats like Snack Attack and Chicken Shop Date. I coordinated the collaboration with Detroit rapper Sada Baby, produced the shoot, and created a conversational, brand partnership feature that felt native to social media.
views
*organic metrics
shares
“us: what’s the first question you ask on a first date? sada baby: how many kids you got? 🍼
pass the pita feat. @sadababy”
ROLE: concept / strategy / filming / editing / copywriting
(05)
Ordering a gyro with nothing on it
A staged, TikTok-inspired skit built around quick pacing, trending sound effects, and relatable internet humor. Designed as entertaining, shareable content that blended seamlessly into users' feeds.
ROLE: concept / filming / editing
(06)
Now That’s What I Call Zestia
A throwback inspired that plays off the iconic “Now That’s What I call Music” albums. Crafted to blend Y2K references with the playful, internet-first personality that defines Zestia's social media presence.
“hand me the aux”
ROLE: concept / outreach / producing / filming / editing
(07)
“POV i fell but saved my gyro”
A trend-driven reel built around a familiar Gen Z POV format. Strong color, stylized composition, and streetwear-inspired visuals helped make the content feel native to the platform while reinforcing the brand identity.
“protect what matters most 😤”
ROLE: strategy / filming / editing / copywriting
(08)
“i know i should sleep but the voices in my head go…”
A trend adaptation that transforms everyday restaurant moments into platform-native content, helping Zestia participate in internet culture instead of simply advertising within it.
ROLE: concept / filming / editing