Zestia Greek Street Food

Every aspect of Zestia's brand was developed to reflect its bold personality. Inspired by streetwear culture and designed for a Gen Z audience, the creative approach blends gritty visuals, playful storytelling, and an unmistakable brand voice to create a social presence that feels energetic, memorable, and unapologetically itself.

SCOPE: CONTENT STRATEGY, ART DIRECTION, EDITING, PHOTOGRAPHY, VIDEO, INFLUENCER CAMPAIGN MANAGEMENT


IN COLLABORATION WITH MODISH CREATIVE

WHERE IT WAS FEATURED:

Instagram

Facebook

TikTok

Influencer channels

the results

〰️

the results 〰️

OVERVIEW:

  • Personified the brand as a distinct character: he’s funny, cool, and in on the joke. Used that identity to serve as the foundation for all creative and copy decisions

  • Wrote captions and copy across platforms, developing, refining, and maintaining Zestia's brand voice — written for a young audience and rooted in the character we built

    THE COPY:

    • "gyro maxing is a lifestyle and we're the headquarters 🏛️"

    • “best gyros in metro detroit and we have the receipts 🧾”

    • “the spicy feta whispering secrets to me 🧀”

    • “we dare you to find a better gyro 👀”

    • “we are once again discussing fresh pressed pita 🫡”

  • Wove in local SEO keywords organically so it served the algorithm without disrupting the brand tone

  • Managed organic and paid social across Meta platforms

LET’S TALK NUMBERS:

  • Drove 8.1 million views across Instagram and Facebook in a single quarter

  • Managed influencer partnerships that generated 3M+ views

  • 700+ followers gained in one quarter

  • 12% year-over-year sales reported by the client — notable in a market where competitors are down

reels / videos