profile
Currently, I work as a Social Media & Digital Manager, where my role spans art direction, strategy, content creation, photography, video, design, and a little bit of everything in between.
What interests me most isn't content for content's sake. I spend a lot of time thinking about attention. What earns it, what keeps it, and what makes something memorable long after you've seen it. The creative work I admire most has a point of view. It knows what it wants to say and isn't afraid to say it.
Outside of work, I'm drawn to subjects that make me think differently about the world. Maybe that's why I'm always falling down rabbit holes. Sometimes it's branding, psychology, or internet culture. Other times it's animal behavior, history, mythology, or some other random question that sends me twenty tabs deep at midnight. As someone whose job it is to be chronically online, I like to think of it as research.
When I'm not working, I'm usually spending time with my dogs or sipping a good chai latte.