Tarazhi Caviar
Every element of Tarazhi's creative direction was developed to elevate the brand beyond catering and into luxury lifestyle. Through editorial imagery, intentional styling, and experience-driven storytelling, the visual identity positioned the brand as a destination for modern celebrations while creating a cohesive identity that feels both sophisticated and contemporary.
SCOPE: ART DIRECTION, CONTENT STRATEGY, PHOTOGRAPHY, VIDEO, DESIGN, EDITING
WHERE IT WAS FEATURED:
TikTok
Website
the results
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the results 〰️
reels / videos
(01)
An Invitation to Indulge
Caviar is as much about the ritual as the taste. This stripped-back brand piece gets up close with the experience, using clean cuts, texture and a final serve straight to camera. this brand piece captures Tarazhi exactly as it should feel: intimate, indulgent and a little sexy.
ROLE: creative direction / filming / editing
(02)
She Said Yes to Caviar
Less “here’s what we offer,” more “imagine this at your party.” Filmed on location at a lake house engagement celebration, this recap reel puts Tarazhi’s event service in action, capturing the guests, setting and caviar experience in a way prospective customers can actually picture themselves in.
ROLE: strategy / creative direction / filming / editing
(03)
The Tarazhi Lifestyle
Tarazhi was never meant to live only on the caviar tin. A Night With Tarazhi builds the world around it: champagne, late nights, beautiful places and the idea that you don’t need a milestone to make something feel like an occasion.
ROLE: concept / strategy / footage curation / editing