Canfield Consortium
Canfield Consortium is helping shape a neighborhood where art, environmental action, and community investment go hand in hand. Through content showcasing local artists, green infrastructure, neighborhood initiatives, and community partnerships, their mission comes to life across social media in a way that reflects its long-term commitment to East Canfield Village in the city of Detroit.
SCOPE: ART DIRECTION, EDITING, DESIGN, PHOTOGRAPHY, VIDEO
IN COLLABORATION WITH MODISH CREATIVE
WHERE IT WAS FEATURED:
the results
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the results 〰️
OVERVIEW:
Worked hand in hand with the co-presidents to make sure every piece of content felt true to who they are and what they stand for
Brought their vision to life — writing scripts, developing concepts, and finding the most compelling way to tell each story
Made creative recommendations that pushed the work further while always staying in service of their mission
THE HIGHLIGHT:
The “Celebrate Juneteenth” Instagram carousel post was shared and reposted organically 221 times, generating 48.6K views.
reels / videos
(01)
Instead of putting a favorite quote on a graphic and calling it a day, we gave it a voice. Canfield Consortium’s president reads the words herself before unpacking why they matter to her, bringing personality and perspective to the organization’s larger mission.
Choosing Optimism
ROLE: concept / creative direction / filming / editing
(02)
Meanwhile, at the Art Park
No campaign, no staged moment. Just a neighbor taking it upon herself to clean a piece at Canfield Art Park. Working from client-provided footage, I paired the moment with the president’s reflection, using color, typography and motion to turn an everyday interaction into a story about the relationship between the Art Park and the neighborhood around it.
ROLE: editing
(03)
Canfield Consortium, Since 2015
Ten years of Canfield, in one very loud little reel. Created to open the organization’s anniversary campaign, the video moves quickly through the people, art and community that shaped its first decade, using a Kendrick Lamar audio to make the milestone feel celebratory, current and made for social.
ROLE: concept / strategy / creative direction / filming editing
(04)
Artist Spotlight
A new mural gave us two stories to tell: the work itself and the artist making it. This piece focuses on the latter, using an interview format I developed to introduce her perspective, process and ideas before letting the finished work do the rest.
ROLE: interview development / filming / editing