Birmingham Skin & Hair Aesthetics
Birmingham Skin's creative direction was built to balance clinical expertise with a more modern, approachable aesthetic. Designed to appeal to a younger audience while maintaining the trust of their established patients, the visual identity pairs crisp, editorial imagery with educational storytelling to position the practice as both credible and current.
SCOPE: ART DIRECTION, CONTENT STRATEGY, VIDEO, PHOTOGRAPHY, DESIGN, EDITING
WHERE IT WAS FEATURED:
Website
Newsletter
the results
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the results 〰️
reels / videos
(01)
Which One Are You Choosing?
A more dynamic approach to the traditional before-and-after. Using interactive-inspired graphics, cutouts and treatment imagery, the video turns patient results into a social-first format designed to showcase Birmingham’s services.
ROLE: concept / filming / editing
(02)
Dysport Day Promo
Rather than relying on a static offer graphic, the information is built into a polished visual treatment that keeps the promotion clear while giving it a stronger presence in-feed.
ROLE: concept / filming / editing
(03)
Let’s Talk Peptides
Peptides are everywhere right now, from beauty conversations to wellness podcasts. This video taps into that curiosity while it’s already there, bringing one of Birmingham’s providers on camera to break down what peptides actually are, what they do and why everyone’s talking about them. Educational content, but conversational enough to feel relatable.
ROLE: concept / filming / editing
(04)
Built around the seasonal shift from summer damage to fall treatments, this provider-led video turns a timely skin concern into an easy entry point for service discovery, without making it feel like a service menu.
Next Up: Fall Skin
ROLE: filming / editing
(05)
That’s My Baby, She’s Iconic
Birmingham gets the “she’s iconic” treatment. A trending audio becomes the framework for a quick-cut brand edit, layering social-first copy over polished visuals to show off the practice through a more playful lens.
ROLE: concept / filming / editing